In an interview with Finextra, Jumio’s president Robert Prigge explains the reasoning behind the firm’s new 3D video selfie verification, which combines the enrollment and authentication phases of the identity proofing process.
Launching Tuesday, Jumio Authentication’s mission is to eliminate identity fraud by adding this verification extension to the proofing process, which Gartner predicts will displace existing authentication platforms in over half of large and global enterprises by 2023.
Prigge highlights that this answers “a large business problem for our customers and for the consumer because for the first time we’re not checking who you say you are, we’re checking who you are.”
Jumio believes that this new form of authentication would be ideal for high-risk scenarios alongside tasks such as unlocking doors of rental cars, checking in to hotels and taking online tests because of the increased security that biometrics offers, in comparison to knowledge-based authentication or multi-factor authentication which remain vulnerable to threats.
Prigge said: “We’re gigantic believers in biometrics. Your face and your voice are infinitely more secure than old methods such as KBA or two factor authentication, however those methods are no longer viable in this day and age, so we’re convinced that the future is biometrics and your face is probably the best example of that.
“Apple has worked on ensuring that people are comfortable with the idea that their face can be their password and we’ve been able to tap into that with our partnership with FaceTec.”
Jumio is leveraging FaceTec’s anti-spoofing technology to process face images taken with a 2D camera to create 3D face maps, which contains 100 times more data than a single photo.
“It’s able to detect whether you’re wearing a mask, makeup or prosthetics and it’s building up a map of what your face looks like so if you grow a beard, gain weight, or lose weight, it doesn’t matter. The AI is able to compare you to your previous hundreds of selfies and determine whether or not you’re the same person.”
Prigge adds that the enrollment and authentication processes will be pushed together in a number of industries, but will transform the landscape for financial services institutions in particular, because “KBA and two factor authentication are dying.”
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